Co-organised by Hong Kong Publishing Federation Limited and The Hong Kong Printers Association and sponsored by Create Hong Kong “CreateHK” of the Government of the Hong Kong Special Administrative Region, the “Soaring Creativity – Hong Kong Pavilion” project was held since 2011 to showcase the creativity and achievements of Hong Kong’s publishing and printing industry to the world by setting up the “Hong Kong Pavilion” in several major international book fairs. In the first half of the year of 2024, the “Soaring Creativity” project sets up a physical “Hong Kong Pavilion” in the Bologna Children’s Book Fair (April), coupled with an online version, for the exhibiting Hong Kong publishers and printers to showcase Hong Kong’s excellent publications, print works and multimedia applications. The enhanced “Hong Kong Pavilion” that enables Hong Kong publishers and printers to be connected with their counterparts and readers around the globe beyond geographical and time boundaries will help Hong Kong’s publishing and printing industry develop new overseas markets and seize business opportunities.