The “Soaring Creativity - O2O Hong Kong Pavilion” (hereinafter referred to as “Soaring Creativity”) project is jointly organized by Hong Kong Publishing Federation and The Hong Kong Printers Association, and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region to promote the outstanding creativity and achievements of Hong Kong's publishing and printing industries. The latest edition of the project sets up the “Hong Kong Pavilion” in the Bologna Children’s Book Fair (hereinafter referred to as the “Hong Kong Pavilion”) on 13th to 16th April 2026 to showcase over 800 selected publications and print works from Hong Kong.
With the theme “Hong Kong: Our Narrative” and sub-theme “STEAM: Words Spark Worlds”, the “Hong Kong Pavilion” displays a selection of distinguished publications, printed works and electronic books from various Hong Kong publishers and printers. It offers a unique, creative, and technology-driven experience that promotes the STEAM theme for the global publishing and printing community. The “Hong Kong Pavilion” further showcases Hong Kong’s publications with technological elements and works of creative paper art, telling the story of Hong Kong’s technological innovation and creative culture.
The “Hong Kong Pavilion” held the Launch Cocktail Party today (13th April) in the book fair with Miss Yvonne Ip, Assistant Commissioner for Cultural and Creative Industries of the Government of the Hong Kong Special Administrative Region (HKSAR Government), Miss Fiona Li, Deputy Representative of the Hong Kong Economic and Trade Office, Brussels, Mr. Yu Guilin, Head of the Chinese Delegation at Bologna Children’s Book Fair (BCBF), Deputy Editor-in-Chief of the Commercial Press, and Miss Elena Pasoli, Director of Bologna Children’s Book Fair as the officiating guests. They were joined by Mr. Matthew Yum, Co-Chairman of “Soaring Creativity - Hong Kong Pavilion” Organizing Committee, Mr. Alex Yan, Chairman of “Hong Kong Pavilion” in Bologna Children's Book Fair 2026, and Mr. Zhou Sheng, Vice Chairman of "Hong Kong Pavilion" in Bologna Children's Book Fair 2026, at the ceremony.
Speaking on the occasion, Miss Yvonne Ip, Assistant Commissioner for Cultural and Creative Industries of the HKSAR Government, expressed gratitude to Hong Kong Publishing Federation and The Hong Kong Printers Association for organizing the “Hong Kong Pavilion” at BCBF again. She also congratulated the Hong Kong illustrators who attained remarkable results in various BCBF awards and Silent Book Contest, and the launch of new silent books by Hong Kong illustrators in Europe.
Mr. Matthew Yum, Chairman of “Soaring Creativity - Hong Kong Pavilion” Organizing Committee, expressed his gratitude to CCIDA for its long-standing support to the project as well as Hong Kong’s printing and publishing industries. He also thanked the Hong Kong Economic and Trade Office, Brussels for the support to the “Hong Kong Pavilion”. Additionally, he expressed his appreciation to all the exhibiting Hong Kong publishers and printers who contributed to making this year’s “Hong Kong Pavilion” a huge success again. Mr. Yum said the project has been an important platform for leading the printing and publishing industries in Hong Kong to “go global”, reflecting the outstanding performance of the Hong Kong printing and publishing sectors on the international stage. He hoped that the “Hong Kong Pavilion” can create more business opportunities for children's books and parent-child reading materials from Hong Kong, while also bringing new opportunities to the cultural and creative industries in Hong Kong.