"Hong Kong Pavilion" at the Frankfurt Book Fair 2025 – Launch Cocktail Party
日期: 2025-10-16
【Frankfurt, Germany, 16th October 2025】Co-organised by Hong Kong Publishing Federation Limited and The Hong Kong Printers Association, sponsored by the Cultural and Create Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region (Hong Kong SAR), the “Soaring Creativity – O2O Hong Kong Pavilion” (“Soaring Creativity”) project participates in Frankfurt Book Fair again on 15th to 19th October 2025 by setting up the “Hong Kong Pavilion” under the support of Hong Kong Economic and Trade Office, Berlin. This year’s “Hong Kong Pavilion” carries the theme “Hong Kong: Our Narrative” and the sub-theme “City Walk, Stories Talk”. The Pavilion brings together over 1,000 selected Hong Kong publications and printed works from more than 70 exhibitors, inviting visitors to explore the creativity of Hong Kong’s publishing and printing industries.
The Launch Cocktail Party of the “Hong Kong Pavilion” was held on the first day of the book fair, 15th October 2025, with Mr. Indiana Wong Man Chung, Director of Hong Kong Economic and Trade Office, Berlin, Mr. Shen Weilong, Head of Chinese Delegation to 2025 Frankfurt Book Fair China Delegation Representative, Ms. Kang Pingping, Greater China General Manager Sales of the Frankfurt Book Fair, as the officiating guests. They were joined by Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion ” Organizing Committee, Mr. Nathan Lui, Chairman of the Hong Kong Pavilion at 2025 Frankfurt Book Fair, Dr. Sharon Wong, Vice Chairman of the Hong Kong Pavilion at 2025 Frankfurt Book Fair, Mr. Alex Yan, Chairman of the Hong Kong Pavilion at 2025 Bologna Children’s Book Fair, Mr. K.C. Chiu, Consultant of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee, in the event.
Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee, expressed his gratitude to CCIDA for its long-standing sponsorship and to Hong Kong Economic and Trade Office, Berlin for its support again. He also thanked all exhibiting Hong Kong publishers and printers who made the “Hong Kong Pavilion” at this year’s Frankfurt Book Fair another success. With a booth size of 352 squaremeter, this year’s “Hong Kong Pavilion” which is the largest ever is set up with six major zones to showcase the exhibits with Hong Kong’s characteristics. These zones include the popular “Industrial Zone”, the “Corporate Zone”, the “Creative Corner”, the “Recognition and Achievement Zone”, and the new “CTV Zone” and “Publishing 3.0+ Zone”.
Six Zones at “Hong Kong Pavilion” including the “CTV Zone”, with the theme CTV Colors The World, Promoting GBA Standard
One of the six zones is the “CTV Zone”. Led by the Advanced Printing Technology Centre (APTEC), a subsidiary of The Hong Kong Printers Association (HKPA), the development of “Requirements for Calculation and Application of Color Tone Value (CTV) in Print Workflow” was finalized and it was officially recognized as the first Greater Bay Area standard for the printing industry since 22nd May 2025. To further promote the CTV standard, the HKPA launched the project “Color. Method. Master: GBA ReCreates the World’s Color”, under CCIDA’s funding in 2024, by offering training courses on CTV, and promotion through the participation in the 31st South China International Exhibition on Printing Industry and the 11th China Print, among other activities. The setting up of the “CTV Zone” in the “Hong Kong Pavilion” at 2025 Frankfurt Book Fair brings the promotional efforts to another height.
Another highlight of the “Hong Kong Pavilion” is the new “Publishing 3.0+ Zone”. It promotes the “Publishing 3.0+” project which is organised by InnoContent and sponsored by CCIDA to train large language models (LLMs), with a view to strengthening content transformation, and expanding multilingual translation capabilities of publishing industries. Visitors of the “Hong Kong Pavilion” have expressed huge interest on the project.
There are two other zones that have long been popular among visitors of Frankfurt Book Fair. This year’s “Industrial Zone” showcases over 500 Hong Kong’s outstanding books and print works across categories from Literature, Fiction, Children and Young Adults Books, to books on Social Sciences, Personal Development, etc. In addition, the “Corporate Zone” allows the participating Hong Kong publishers and printers to present their products and services, and to engage in networking and business matching.
The return of the “Recognition and Achievements Zone” to the Hong Kong Pavilion also impressed many visitors. It displays the award-winning Hong Kong publications and print works that have attained their honors in Hong Kong and international authoritative awards, including “The 5th Hong Kong Publishing Biennial Awards”* which held the award presentation ceremony recently in July 2025, “The 3rd Next Writer Publication Funding Scheme”*, the “China Printing Awards”, and the "Premier Print Awards", etc. These excellent works highlight the unique advantages and achievements of Hong Kong’s publishing and printing industries to global readers and professionals.
The “Creative Corner” brings the “City Walk, Stories Talk” theme to life with an illustrated wall of Illustration, print works, and publications from Hong Kong.
The “Creative Corner” is another highlight of this year’s Hong Kong Pavilion. All exhibits in this zone resonate with the sub-theme “City Walk, Stories Talk” by showcasing Hong Kong’s landmarks, attractions, and city walks. They are complemented by publications, intricate papercraft models, and illustrations of the city’s iconic structures, e.g. the Hong Kong Palace Museum, M+, Temple Street Archway, Kai Tak Sports Park, and Tai Kwun. Together, the books, illustrations, and papercrafts create a vibrant spectrum of Hong Kong’s cultural identity. The corner invites visitors to read the city, discover the stories behind the prints, and feel the pulse of Hong Kong’s living culture.
Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee said Hong Kong’s publishing and printing enterprises were eager to submit their outstanding works to the project once they learnt that Hong Kong Pavilion would return to this year’s Frankfurt Book Fair, which is the world’s largest book fair, with this interesting sub-theme. He also invites visitors to have a close look of the feature wall in the “Creative Corner”, with dimensions of 4 meters tall and 7 meters wide, full of detailed illustrations of Hong Kong’s iconic structures by an awarded Hong Kong illustrator Pen So. The wall has been a popular photo spot once the Hong Kong Pavilion was open to visitors from all around the world who could quickly recognize the stories and uniqueness of the city through the illustrations.
Furthermore, the “Hong Kong Pavilion” at 2025 Frankfurt Book Fair provided a platform for Hong Kong writers to launch their publications in Europe. A ceremony was held during the Launch Cocktail Party of the “Hong Kong Pavilion” to launch the nine books published under the “The 3rd Next Writer Publication Funding Scheme”*. Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee, Dr. Sharon Wong, Vice Chairman of the “Hong Kong Pavilion” at 2025 Frankfurt Book Fair and Ms. Jochebed Wu, Author of the Book of Changes: Hong Kong Style (2025), one of the awarded writers of “The 3rdNext Writer Publication Funding Scheme” attended the Book Launch Ceremony.
The “Soaring Creativity” project, participating in different international book fairs, has been serving as a platform to showcase the creativity and excellence of Hong Kong’s publishing and printing industries, while providing valuable opportunities for global visitors to understand Hong Kong’s culture. During this year’s Frankfurt Book Fair, the “Hong Kong Pavilion” has lined up a total of five sharing sessions, with book writers and experts in printing and publishing industry from Hong Kong, and celebrated sculptor cum writer as guest speakers.
To extend the cultural exchange between Hong Kong and Germany, the organizers of “Soaring Creativity” project will donate selected exhibits of the “Hong Kong Pavilion” to International Youth Library and University of Bonn after the book fair is concluded. A book donation ceremony was held 15th October during the Launch Cocktail Party of the “Hong Kong Pavilion”, with Ms. Lucia Obi representing International Youth Library to receive the donation.
Virtual “Hong Kong Pavilion” Offers Multiple Perspectives to Appreciate Exhibits
In addition to the physical version, a virtual “Hong Kong Pavilion” is also set up during this year’s Frankfurt Book Fair with Traditional Chinese, Simplified Chinese, and English descriptions of the exhibits, allowing visitors to explore the “Hong Kong Pavilion” online anytime and anywhere, and appreciate the unique features of each exhibit in every zone, thus learning about Hong Kong’s story.
The Launch Cocktail Party of the “Hong Kong Pavilion” was held on the first day of the book fair, 15th October 2025, with Mr. Indiana Wong Man Chung, Director of Hong Kong Economic and Trade Office, Berlin, Mr. Shen Weilong, Head of Chinese Delegation to 2025 Frankfurt Book Fair China Delegation Representative, Ms. Kang Pingping, Greater China General Manager Sales of the Frankfurt Book Fair, as the officiating guests. They were joined by Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion ” Organizing Committee, Mr. Nathan Lui, Chairman of the Hong Kong Pavilion at 2025 Frankfurt Book Fair, Dr. Sharon Wong, Vice Chairman of the Hong Kong Pavilion at 2025 Frankfurt Book Fair, Mr. Alex Yan, Chairman of the Hong Kong Pavilion at 2025 Bologna Children’s Book Fair, Mr. K.C. Chiu, Consultant of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee, in the event.
Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee, expressed his gratitude to CCIDA for its long-standing sponsorship and to Hong Kong Economic and Trade Office, Berlin for its support again. He also thanked all exhibiting Hong Kong publishers and printers who made the “Hong Kong Pavilion” at this year’s Frankfurt Book Fair another success. With a booth size of 352 squaremeter, this year’s “Hong Kong Pavilion” which is the largest ever is set up with six major zones to showcase the exhibits with Hong Kong’s characteristics. These zones include the popular “Industrial Zone”, the “Corporate Zone”, the “Creative Corner”, the “Recognition and Achievement Zone”, and the new “CTV Zone” and “Publishing 3.0+ Zone”.
Six Zones at “Hong Kong Pavilion” including the “CTV Zone”, with the theme CTV Colors The World, Promoting GBA Standard
One of the six zones is the “CTV Zone”. Led by the Advanced Printing Technology Centre (APTEC), a subsidiary of The Hong Kong Printers Association (HKPA), the development of “Requirements for Calculation and Application of Color Tone Value (CTV) in Print Workflow” was finalized and it was officially recognized as the first Greater Bay Area standard for the printing industry since 22nd May 2025. To further promote the CTV standard, the HKPA launched the project “Color. Method. Master: GBA ReCreates the World’s Color”, under CCIDA’s funding in 2024, by offering training courses on CTV, and promotion through the participation in the 31st South China International Exhibition on Printing Industry and the 11th China Print, among other activities. The setting up of the “CTV Zone” in the “Hong Kong Pavilion” at 2025 Frankfurt Book Fair brings the promotional efforts to another height.
Another highlight of the “Hong Kong Pavilion” is the new “Publishing 3.0+ Zone”. It promotes the “Publishing 3.0+” project which is organised by InnoContent and sponsored by CCIDA to train large language models (LLMs), with a view to strengthening content transformation, and expanding multilingual translation capabilities of publishing industries. Visitors of the “Hong Kong Pavilion” have expressed huge interest on the project.
There are two other zones that have long been popular among visitors of Frankfurt Book Fair. This year’s “Industrial Zone” showcases over 500 Hong Kong’s outstanding books and print works across categories from Literature, Fiction, Children and Young Adults Books, to books on Social Sciences, Personal Development, etc. In addition, the “Corporate Zone” allows the participating Hong Kong publishers and printers to present their products and services, and to engage in networking and business matching.
The return of the “Recognition and Achievements Zone” to the Hong Kong Pavilion also impressed many visitors. It displays the award-winning Hong Kong publications and print works that have attained their honors in Hong Kong and international authoritative awards, including “The 5th Hong Kong Publishing Biennial Awards”* which held the award presentation ceremony recently in July 2025, “The 3rd Next Writer Publication Funding Scheme”*, the “China Printing Awards”, and the "Premier Print Awards", etc. These excellent works highlight the unique advantages and achievements of Hong Kong’s publishing and printing industries to global readers and professionals.
The “Creative Corner” brings the “City Walk, Stories Talk” theme to life with an illustrated wall of Illustration, print works, and publications from Hong Kong.
The “Creative Corner” is another highlight of this year’s Hong Kong Pavilion. All exhibits in this zone resonate with the sub-theme “City Walk, Stories Talk” by showcasing Hong Kong’s landmarks, attractions, and city walks. They are complemented by publications, intricate papercraft models, and illustrations of the city’s iconic structures, e.g. the Hong Kong Palace Museum, M+, Temple Street Archway, Kai Tak Sports Park, and Tai Kwun. Together, the books, illustrations, and papercrafts create a vibrant spectrum of Hong Kong’s cultural identity. The corner invites visitors to read the city, discover the stories behind the prints, and feel the pulse of Hong Kong’s living culture.
Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee said Hong Kong’s publishing and printing enterprises were eager to submit their outstanding works to the project once they learnt that Hong Kong Pavilion would return to this year’s Frankfurt Book Fair, which is the world’s largest book fair, with this interesting sub-theme. He also invites visitors to have a close look of the feature wall in the “Creative Corner”, with dimensions of 4 meters tall and 7 meters wide, full of detailed illustrations of Hong Kong’s iconic structures by an awarded Hong Kong illustrator Pen So. The wall has been a popular photo spot once the Hong Kong Pavilion was open to visitors from all around the world who could quickly recognize the stories and uniqueness of the city through the illustrations.
Furthermore, the “Hong Kong Pavilion” at 2025 Frankfurt Book Fair provided a platform for Hong Kong writers to launch their publications in Europe. A ceremony was held during the Launch Cocktail Party of the “Hong Kong Pavilion” to launch the nine books published under the “The 3rd Next Writer Publication Funding Scheme”*. Mr. Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion” Organizing Committee, Dr. Sharon Wong, Vice Chairman of the “Hong Kong Pavilion” at 2025 Frankfurt Book Fair and Ms. Jochebed Wu, Author of the Book of Changes: Hong Kong Style (2025), one of the awarded writers of “The 3rdNext Writer Publication Funding Scheme” attended the Book Launch Ceremony.
The “Soaring Creativity” project, participating in different international book fairs, has been serving as a platform to showcase the creativity and excellence of Hong Kong’s publishing and printing industries, while providing valuable opportunities for global visitors to understand Hong Kong’s culture. During this year’s Frankfurt Book Fair, the “Hong Kong Pavilion” has lined up a total of five sharing sessions, with book writers and experts in printing and publishing industry from Hong Kong, and celebrated sculptor cum writer as guest speakers.
To extend the cultural exchange between Hong Kong and Germany, the organizers of “Soaring Creativity” project will donate selected exhibits of the “Hong Kong Pavilion” to International Youth Library and University of Bonn after the book fair is concluded. A book donation ceremony was held 15th October during the Launch Cocktail Party of the “Hong Kong Pavilion”, with Ms. Lucia Obi representing International Youth Library to receive the donation.
Virtual “Hong Kong Pavilion” Offers Multiple Perspectives to Appreciate Exhibits
In addition to the physical version, a virtual “Hong Kong Pavilion” is also set up during this year’s Frankfurt Book Fair with Traditional Chinese, Simplified Chinese, and English descriptions of the exhibits, allowing visitors to explore the “Hong Kong Pavilion” online anytime and anywhere, and appreciate the unique features of each exhibit in every zone, thus learning about Hong Kong’s story.